Instagram has been a huge platform for independent makeup brands. I am constantly discovering popular independent brands on Instagram, but the brands that I feel everyone is talking about and their popularity keeps on growing are the five listed below.
- Morphe has 3 million followers on Instagram. This brand carries eye shadow palettes, brushes, accessories such as makeup belts for those Pro’s out there. All with reasonable prices. I think that is why this brand has grown so much because it really is affordable for everyone.
2. Lime Crime with 2.2 millions they sell lipsticks, eye shadows and liquid liners. If you love unicorns this is the brand for you!
3. Jeffree Star cosmetics & Melt Cosmetics both have 2.1 million followers! Although they share the same amount of followers one thing they do not share is what type of products they sell. Melt focuses more on lipsticks and pressed eye shadows. While Jeffree Star Cosmetics has liquid lipsticks, pressed eye shadows,highlighters, and lip scrubs.
4. Dose of colors with 1.8 million followers. Dose of colors cosmetics includes highlighters, eye shadows, lashes. Liquid, creamy and glossy lipsticks. Last but not least brushes and highlighters!
5. Makeup Geek with 1.7 million followers. This brand really focuses on the eyes and the face. They sell brushes, eye shadows both pressed & loose eye,glitter, eyeliner and fake lashes. M.G also tutorials on their website which is awesome! Not only can you purchase their products but detailed tutorials on how to use their products is available.
Please comment below and let me know what brands you are following and what products you love from them! I love trying new brands!
XoXo- That’s My Makeup